In the field of online advertising, the post-exposure effect, commonly known as “post-view,” refers to the impact of an advertisement that doesn’t immediately result in a click upon viewing. Often underestimated, post-exposure effects play a crucial role in the profitability of advertising campaigns, bridging the gap left by limited direct interactions. These effects are particularly significant in traditional display campaigns, but they also extend to affiliate advertising and, to a lesser extent, text-based sponsored links. For a deeper understanding of the effectiveness of the post-exposure effect, it is recommended to consult…