POS logistics encompasses all the steps involved in the design, manufacturing, storage, transport, and physical installation of advertising materials at points of sale. Its main objective is to distribute these materials to external distributors or stores affiliated with a brand. Sometimes, POS logistics has an international dimension. Nowadays, online logistics platforms are increasingly used to allow distributors to source advertising materials or even manufacture them according to their needs. Often, this logistics management is entrusted to specialized service providers who handle all the necessary operations and offer online tools for managing advertising materials. A concrete example of services offered in the field of POS logistics and promotion could be: