In the field of SEO, pogo-sticking refers to the phenomenon where a user explores multiple websites using links displayed on the same Google search results page. When a user pogo-sticks, they quickly return to the results page using their browser’s “back” button after visiting only one page from the first clicked link. If this behavior is repeated frequently for natural or organic links, Google might interpret it as a sign of irrelevant or low-quality pages, which could negatively impact their ranking. However, despite repeated denials from Google executives regarding pogo-sticking, it’s important to note that this phenomenon can impact the conversion costs of AdWords sponsored links without necessarily penalizing advertisers or their Quality Score. In fact, it can even increase Google’s revenue. The term “pogo-sticking” originates from the activity of bouncing with a pogo stick.