Pantone is an American company founded in 1962, specializing in color systems and color consulting services for the graphic design, fashion, and manufacturing industries. It is particularly known for its Pantone Matching System (PMS), a standardized system that guarantees accurate and consistent color reproduction across various media and materials. Pantone also influences design trends by publishing a Color of the Year each year. The company also offers innovative tools, such as Pantone Connect, to optimize color use in creative projects.