PageRank sculpting is an approach that aims to control the distribution of a page’s popularity across its hyperlinks, both internal and external. This involves manipulating link coding and their organization on the site to minimize the loss of “link juice.” While this technique was initially associated with the use of the rel=”nofollow” tag, this has proven ineffective in preventing this loss. Today, other methods such as internal linking optimization or the use of canonical tags are preferred. However, the effectiveness of PageRank sculpting remains a subject of debate within the SEO community. To delve deeper into this topic, it is also relevant to examine other related strategies.