The PageRank modeling concept, attributed to Olivier Andrieu on Abondance, aims to offer a more qualitative approach to link optimization. Rather than focusing solely on link coding (a technique known as “PageRank sculpting”), PageRank modeling proposes a more in-depth analysis of the structuring and arrangement of links within a website. This approach considers the distribution of PageRank by taking into account how the links are organized. To achieve this, it can employ various specialized techniques.