In the field of online reputation management, a repair process consists of a series of actions and steps aimed at eliminating elements that could harm the reputation of a company, brand, or individual. Strategies used to clean up an online reputation are designed to erase existing damage or make it less visible by pushing it to the back of Google search results. The removal of harmful content can be done amicably or through legal action if necessary.

When direct removal is not feasible, the preferred approach is often to push this content back using various techniques or even resorting to negative SEO practices. An example illustrating these negative SEO methods applied to online reputation management would be: