In marketing, an offer refers to the proposal a company makes to its potential customers, comprising a product or service often accompanied by benefits such as discounts, gifts, or special conditions, with the aim of attracting consumers and boosting sales. In economics, supply corresponds to the quantity of goods or services available in a market, which varies according to price. It can also encompass all the actors involved in marketing, such as manufacturers, intermediaries, and distributors. Supply analysis is a key element of business strategy.