A no-show in the hotel industry occurs when a guest who has booked a room fails to arrive without canceling their reservation. The financial consequences of a no-show are often strictly defined in the booking terms and conditions. Generally, for a standard room, a no-show results in the charge for one night and the cancellation of the reservation. Unpaid telephone reservations, which are becoming less common, are more prone to no-shows. In order to maximize their occupancy rates during peak periods despite last-minute cancellations, some large establishments may resort to specific practices. An example of a strict contractual clause regarding no-shows is as follows: