News SEO involves applying organic search engine optimization (SEO) techniques to specific content that you want to rank highly in the news sections of search engines like Google News or Apple News, in addition to gaining visibility in traditional search results. This approach is primarily used to promote news-related content, which is characterized by a generally short exposure time, often limited to a few hours. A good ranking in Google News or Apple News can generate significant traffic to the website. Some newer online media outlets prioritize the intensive production of low-quality celebrity news content, which they specifically optimize for Google News to attract a broad audience, following current trends. News SEO is based on the principles of organic SEO while incorporating specific aspects such as the importance of content freshness. For more information on news SEO, please see [source].