Navigational search refers to using a search engine to find a specific page or website that is already known. This practice generally involves entering a brand name, domain name, or URL into the browser’s search bar. Sometimes the query is approximate. For example, the terms “SNCF travel” or “team” fall into the category of navigational search. It is also possible, although less common, to perform a navigational search by typing a generic term that leads to the desired page or website. It is generally estimated that more than half of all searches on search engines are navigational searches.