The Media Rate Council (MRC) is an organization founded by advertising industry experts in the United States. Its mission is to evaluate the quality and standards adopted by the various media, tools, and players operating in the advertising market. The MRC could be considered the American equivalent of a similar organization in France. The MRC’s activities encompass the auditing and accreditation of the numerous platforms and technological solutions used in the fields of communication and advertising. In short, the MRC positions itself as a response to the challenges related to transparency and reliability in the sector.