When a mobile application encounters a technical malfunction that freezes during a specific action or function, it’s called a crash. This phenomenon generally requires closing the application and sometimes even restarting it. Crashes can result from bugs or coding issues within the application itself, or from problems on the servers providing the data. Although crashes are almost inevitable, the main objective is to minimize them, as they can lead to transaction interruptions and damage the application’s reputation on download platforms. They are therefore crucial in the areas of App Store Optimization (ASO) and online reputation management. To assess their frequency, often measured by a crash rate, application analytics tools provide valuable insights for identifying and understanding these incidents. To prevent initial crashes that could be detrimental to the application’s image, many developers opt for strategies such as gradual rollout or the use of private app stores. Application crashes are more common than web browser crashes because an application typically needs to be developed for multiple mobile operating systems (iOS, Android, Windows Phone, etc.) and be compatible with many different smartphone models. (Image credit: [source])