An internet affiliate is a partner of a merchant or commercial website, known as the affiliate program, through an affiliate marketing program. This partnership involves compensation based on the affiliate’s performance, depending on the actions of the visitors they refer to the affiliate, whether through sales, qualified leads, or visits. The affiliate promotes the affiliate’s products or services using various visual elements and promotional tools provided by the affiliate and integrated into their own web pages, such as banners, text links, widgets, etc. For example, a website specializing in financial investment advice might display promotions for an online banking or brokerage service and earn a commission when a visitor opens an account with the partner. The affiliate does not participate in the final transaction but acts as a generator of qualified traffic. Large-scale affiliate programs often have thousands of active affiliates. For more information, consult the program details. For example, Mettic provides its affiliates with promotional visuals to facilitate their promotion.