The Swiss style, also known as the International Style, emerged in the 1950s thanks to Swiss designers. It is characterized by its pursuit of simplicity, legibility, and objectivity. Today, typography designers around the world are seeking to adapt it to the digital realm.

The main distinguishing features of the International Style include asymmetrical layouts, the use of grids, sans-serif fonts, left alignment, and a lack of justification, thus highlighting the text as the central element of the design structure. Typefaces such as Helvetica Neue, Proxima Nova, and Akzidenz Grotesk are often associated with this aesthetic.