Interactive video is a form of audiovisual content broadcast online or sometimes on television, offering viewers the ability to interact with various elements directly from the viewing window. This technology offers numerous marketing opportunities, with diverse applications such as product presentations on e-commerce sites, product integration into videos (with a simple click to access purchase), the creation of YouTube playlists to promote other content or encourage channel subscriptions, and more. Here is a concrete example to illustrate the concept of interactive video in a commercial context: