An independent SEO specialist is a professional who offers SEO services independently, without being affiliated with a specialized agency. Many recognized SEO experts choose to work as independent SEO specialists because this activity doesn’t necessarily require significant investment. The specific tools and software used by these professionals are generally readily available. The quality of SEO services is often directly linked to individual SEO skills, rather than the collective expertise of an agency (with a few exceptions for very complex projects). For some renowned SEO specialists, the independent status is favored by the visibility offered by the internet, through a personal blog, personal branding, and so on.