Corporate image clothing refers to the role that professional attire can play in representing a brand. The use of such clothing for marketing and communication purposes has grown significantly in France in recent years, extending beyond traditional sectors such as airlines and large retailers. In addition to meeting the needs for comfort and adaptability in the workplace, corporate image clothing must reflect the company culture. It influences brand image and communication not only through logos, visuals, and distinctive markings, but also through its style and the materials used. It must be consistent with the brand’s identity and positioning. A concrete example of consistency between brand image and work uniforms is: