Apple’s iAds for Brands® is a mobile advertising solution for users of its mobile devices, such as iPhones and iPads. These ads take the form of advertising apps specifically designed for iPhones or iPads and are integrated into other apps as ad placements. Apple’s advertising platform manages the marketing of campaigns and shares revenue with the publishers of the apps that serve as ad placements. These advertising apps are developed to leverage the features of the iOS operating system. Several examples of iAds for Brands campaigns illustrate this innovative advertising approach.