The concept of hedonism, as defined by Larousse, is based on a philosophy that places pleasure at the heart of existence. In more concrete terms, hedonism is frequently used in marketing to evoke the idea of ​​pleasure-driven purchasing, whether it be the individual satisfaction derived from a luxury product or a shared experience such as a relaxing getaway. For a more in-depth look at how hedonism influences marketing strategies, specialized sources can be consulted.