The acronym VA can refer to two distinct concepts depending on the context. In the professional sphere, VA stands for Virtual Assistant, a relatively new profession where a freelancer remotely provides various support services such as sales follow-up, customer relationship management, content creation, digital strategy, or project management. In the context of electronic data interchange (EDI), VA refers to the Item Variant, used to identify promotional items without modifying the EAN 13 code, with the value “00” corresponding to the standard, non-promotional version. This information is integrated into the product description via the Gencod (GS1) language and may be optional in other communications.