A flagship store is an iconic store dedicated to a brand, usually located in a prestigious shopping area of ​​a major city. It offers a wide and exclusive range of the brand’s products and serves as a showcase for its world, image, values, and reputation. This type of store is often distinguished by its striking architecture and aims for both profitability, thanks to its strategic location, and brand reinforcement through its prestige. Sometimes, it is maintained despite high costs for reasons of image and visibility.