Name scoring is a marketing method that assigns a score estimating the likelihood of a response or an individual’s age based on their first name. This technique relies on the average ages associated with each first name, as listed in the INSEE (French National Institute of Statistics and Economic Studies) database. Initially used in direct mail marketing, it is now also applied to digital marketing. The resulting score can vary in reliability depending on the modernity or age of the first name and also allows for estimating the likelihood of belonging to a particular social category. This approach facilitates the segmentation of databases to target specific age groups or profiles likely to be interested in certain products or services.