A consumer, often a woman, who is particularly drawn to changes in clothing, shoes, and accessories, as well as fleeting trends. Her primary motivation is often linked to the pursuit of social status associated with those who follow fashion or wear specific brands. Always on the lookout for the latest trends to adopt them quickly, the fashionista exhibits impulsive, even compulsive, buying behavior, sometimes exceeding her financial means. American marketers coined the term “walking billboard” to describe the fashionista who gets carried away in a frenzy of buying trendy brands, without any real coherence or aesthetic sense.