Experiential events combine event marketing and experiential marketing strategies to immerse consumers in a memorable brand experience. Targeted at specific audiences, including influencers, celebrities, and journalists, these events feature settings that reflect the brand’s universe or some of its distinctive aspects. Sometimes held in public spaces to reach a wider audience through street marketing, these events may be preceded by initiatives such as contests to select participants and followed by media coverage or videos. An active social media presence before, during, and after the event is essential to maximize impact. Some examples of experiential events include: [list of examples].