Eco-design in the Point-of-Sale (POS) advertising sector involves an approach aimed at reducing the environmental impact of POS materials from the earliest stages of planning, even before the design and production phases. This approach considers various aspects such as the choice of materials, their recyclability, and the management of energy consumption associated with the transport and use of the products. It is emerging in response to the growing awareness among manufacturers, distributors, and consumers of environmental issues.

An agency specializing in POS design presents its eco-design approach, referencing the certification criteria established by POPAI.