Franchise agreements include the concept of distinctive signs, which refer to the visual elements that allow consumers to clearly identify the franchisee as part of the brand developed by the franchisor. These distinctive signs generally encompass the trademark, logo, store architecture or layout, color schemes, and sign shapes, among other things. For example, architecture is a predominant distinctive element for the Courtepaille franchise. Generally, these distinctive signs are registered with the INPI (French National Institute of Industrial Property), and their use is authorized by the franchisor for franchisees under the franchise agreement. This authorization to use the distinctive elements plays a crucial role in the contract. Furthermore, the contract may contain specific provisions regarding the return of these elements when the franchisee leaves the network.