Crowdsourcing logo creation involves submitting a logo brief on a platform, allowing an advertiser to collaborate with numerous freelance graphic designers of varying skill levels. These designers, some of whom may have experience working for companies or agencies, decide whether to submit designs based on the brief and the offered compensation. The advertiser then selects the winning logo(s), possibly with the help of a voting system integrated into the platform, and only the selected designer(s) are paid, while transferring the intellectual property rights.

One of the main advantages of crowdsourcing for logo creation lies in its cost, which is significantly lower than that of specialized agencies. Furthermore, the diversity of submissions potentially increases the chances of finding a relevant creative idea among the many participating designers. This reflects a positive aspect of the diversity of talent involved. However, this system is not without its critics. Some graphic designers criticize the lack of compensation for most participants, while competing agencies point out that the absence of direct communication between the client and the designers can limit the depth of creative thinking and adjustments during the project. Furthermore, they warn of the risks of plagiarism and infringement of third-party intellectual property rights.