Are you familiar with this expression, which comes straight from Anglo-Saxon culture? It’s used to describe someone who specializes in trend hunting. Indeed, a “coolhunter,” sometimes spelled cool-hunter, is dedicated to identifying upcoming trends and innovative concepts in the fashion world. Their goal? To offer these discoveries to brands that want to stay ahead of the curve. This terminology is associated with journalist Malcolm Gladwell, who is said to have first used the term on March 17, 1995. This reportedly occurred in an article published by The New Yorker, under the evocative title “The Coolhunt.”