Consumer activism refers to all the actions and organizations, both individual and collective, that defend and represent consumer interests. This movement aims to protect consumer rights, promote market transparency, and encourage ethical business practices. It encompasses activities such as raising awareness of issues related to product safety and misleading advertising, educating consumers about their rights and best purchasing practices, and researching and analyzing market behaviors and trends. Consumer activism has expanded from simply defending consumers to promoting values ​​such as sustainable development, environmental protection, and fair trade, while excluding public consumer protection agencies.