Automotive marketing must address the challenge of dealership traffic, a major concern for the industry. Numerous advertising strategies are deployed to attract customers to showrooms. Once there, it’s up to the sales teams to convert these visitors into buyers. Dealership traffic is the automotive equivalent of the broader concept of in-store traffic or drive-to-store. This issue has increased strategic importance in the automotive sector because most new vehicle sales still take place at dealerships. A concrete example of an initiative aimed at generating traffic in car dealerships could be…