In the fashion and retail sectors, the choice of products that will make up a given range is determined by the collection plan. The term “collection” is generally associated with seasonal items. On the other hand, the intentional and often organized grouping of objects constitutes a collection. Consumers can be encouraged to collect various objects through marketing strategies, particularly communication campaigns. According to Pascale Ezan, a collection can be understood along two dimensions: the first is the act of searching for pieces to include, while the second concerns the organization, which expresses the collector’s desire to bring together individuals who share the same passion.