Founded in 1953, a specialized research firm quickly established itself in the in-depth analysis of behaviors, mindsets, and emerging socio-cultural trends from the 1970s onward. Over time, its scope of investigation expanded internationally, reflecting its growing influence. Through a strategic merger with Sinus, a renowned German research firm, this entity gave rise to Sociovision. Located in the heart of Paris, at 16 rue d’Athènes in the 9th arrondissement, Sociovision now embodies this combination of expertise and know-how in the service of societal analysis. For any information, you can contact them by phone at +33 1 49 70 60 00 or visit their website: www.sociovision.com.