Session capping is a feature built into online advertising systems that relies on specific technology. Its main purpose is to control how often a single individual is exposed to an advertisement or creative while browsing an ad-supported website. By implementing session capping, it’s possible to limit the overabundance of certain types of ads or prevent a user from being exposed to the same content too frequently during a single visit. For more information on this topic, you can consult resources on ad frequency management and best practices for online ad serving.