A business introducer, whether an individual or an entity, is able, by virtue of their position or activities, to recommend or promote the services of another company. There is no formal or legal definition of a business introducer, and they may adopt various legal or commercial statuses such as broker, affiliate, etc., or even be undefined in the context of their activities. The term “business introducer” is generally used when the individual or company does not have any specific status associated with this function. For example, a luxury concierge service that directs its clients to luxury hotels, restaurants, or boutiques is considered a business introducer. Similarly, a marketing consulting firm that recommends the services of a provider specializing in direct marketing or website creation is also considered a business introducer. Business introducers are often compensated through specific contractual agreements. Some people live primarily, or even exclusively, off these commissions, while for others, they are simply a supplementary income related to their main activities. For example, a hotel that recommends a nearby restaurant may receive a commission, but this source of income remains secondary to its primary business. In many cases, the compensation and contracts between service providers and referrers raise questions about the neutrality and objectivity of the recommendations provided. Indeed, clients who receive these recommendations are not always aware of the agreements between the service provider and the referrer.