A bundle is a grouping of products or services offered together at a discounted price compared to purchasing them individually. These bundles typically consist of complementary or related items or services, such as a computer with a printer and antivirus software, or a combined subscription to several online services.

The main appeal of bundles lies in their attractive price, offered below the total cost of the items or services purchased separately. This incentive pricing encourages consumers to choose these bundles to benefit from a better overall deal.

At the heart of a well-thought-out marketing strategy, bundles aim to boost sales by providing added value to customers while also allowing companies to clear inventory or promote less popular products by associating them with more in-demand ones.

Companies across various sectors, from technology and entertainment to services, use bundles to enhance the customer experience and effectively stimulate sales.