In the field of digital marketing, a webzine is a branded online magazine that regularly offers editorial content. It can take the form of a full-fledged website, a simple blog, or even a mobile application. Webzine content is distributed via newsletters and shared on social media, thus helping to attract a wide audience. In short, the webzine is part of a communication and marketing strategy, illustrating the concept of digital content. Compared to a traditional magazine, the webzine represents its digital counterpart. For example, Légumiz is the Bonduelle brand’s webzine on Facebook, focused on plant-based news and aiming to promote healthy eating habits among consumers interested in better nutrition.