A brand song is a musical composition specifically created to accompany an advertisement broadcast on television, in cinemas, or online. Unlike a simple advertising jingle, a brand song is a genuine song that can be integrated into various contexts, such as in-store background music or on-hold messages, and become a key element of the brand’s identity. It’s important not to confuse a brand song with the use of an existing song in an advertisement. Generally, the goal of a brand song is to convey the brand’s world, enhance its memorability and image, and create an emotional connection with the audience. It can be entirely original or inspired by a pre-existing song. Although commonly associated with advertisements aimed at children, brand songs are used across a wide range of industries. Interestingly, brand songs are widespread in the Indian advertising landscape. A striking example is Robbie Williams, who composed a brand song for Purina’s Felix cat food brand. To discover the process of creating a brand song, a series of examples of varied brandsongs or a typically Indian brand song, the reader can refer to the resources cited.