A brand licensing professional is responsible for prospecting, negotiating, and promoting licensing agreements on behalf of the brands they represent. These experts may work within a dedicated department within the company that owns the brands in question or be affiliated with a brand management agency. In-house licensing agents are primarily found in media sectors such as television networks, film production companies, and comic book publishers. For more information on the responsibilities of a brand licensing agent, specialized resources are available. Sometimes, the term “licensing agent” is also used to describe the internal department or agency in charge of licensing, such as TF1 Licences, an internal structure within the TF1 group that also represents external brands.