Brainstorming, also known as a brainstorming session, is a qualitative exploration method used to generate ideas, concepts, or brands. It’s a group reflection session where each participant is encouraged to share their ideas or proposals related to the topic being discussed. The facilitator plays a crucial role in ensuring that ideas are not criticized negatively, as this could hinder the session’s productivity and creativity. For visual demonstrations and concrete examples, you can consult online videos.