When a brand and a retailer partner to launch a promotional campaign, it’s called a point-of-sale (POS) incentive, a strategy integrated into a trade marketing agreement. To benefit from this incentive, the consumer must purchase one or more of the brand’s products and reach a minimum purchase amount at the checkout, either immediately or upon request. This concept aims to maximize the incentive while respecting legal standards, taking into account the total purchase value to determine the maximum incentive amount. The POS incentive is a common practice in promotional marketing.