Package inserts are a strategy that involves placing advertising content, samples, or promotional offers from a third-party company, which pays for this service, inside a delivery package. The package then becomes a communication or direct marketing medium. Package inserts allow advertisers to specifically reach online shoppers and target them based on their purchasing behavior, or even products they have already bought. The cost of this service generally ranges from 10 to 30 euro cents, depending on the chosen targeting criteria.

For advertisers, package inserts offer several advantages: they eliminate postage costs, provide visibility through the brand recognition of the company using them, capitalize on the favorable context of receiving a package, and allow them to target individuals based on their purchasing preferences. For package senders using this method, it represents an opportunity to generate additional revenue to supplement their core business.

By choosing parcel delivery, a manufacturer of outdoor ping-pong tables, partnered with a website selling garden trampolines, knows it is primarily targeting parents or grandparents with outdoor space. Parcel delivery offers are generally provided by major players in distance selling/e-commerce, as well as by agencies specializing in renting or selling databases. Smaller players can also target very specific audiences through customized agreements.

Parcel delivery proves to be an effective method for reaching consumers in a targeted and relevant way, offering advertisers and senders attractive communication and monetization opportunities.