The French Advertising Standards Authority (ARPP) goes beyond legal requirements by providing ethical guidance to inform advertising practices. These recommendations are classified into five distinct categories: General Advertising Recommendations, Thematic Recommendations, Recommendations by Type of Advertising Media, Recommendations Specific to Certain Business Sectors, and Policy Briefs. The sector-specific recommendations cover more than 20 business areas, each with its own unique ethical challenges.

The ARPP relies on these codes and recommendations to formulate its opinions and decisions. The authority regularly publishes sector-specific or thematic guides, aiming to provide clear guidelines for advertising professionals. For example, the recommendation concerning “image and respect for the individual” in advertising illustrates how these principles are applied in practice.