Predictive SEO is an approach to organic search engine optimization that aims to rank for keywords or phrases for which an increase in demand is anticipated, or even for queries that are currently infrequent but likely to gain popularity in the future. These upcoming queries can be related to future events such as competitions, film releases, TV series seasons, celebrity events, product launches, new laws, important dates, and many others.

For example, when a celebrity announces their pregnancy, it’s possible to predict a surge in searches related to their impending motherhood a few months in advance. Similarly, discussions surrounding a proposed law or a European directive can lead, sometimes several years later, to an increase in searches for information related to that particular law, such as queries like “reform…” or “law…”. Once the promising search topics have been identified, it’s possible to anticipate them by creating specific content, potentially combined with a content marketing strategy, social media presence, or advertising campaigns. Predictive SEO can be applied not only to news, but also to other sectors, particularly in the B2B field.