Techniques for improving product visibility on Amazon are often grouped under the term Amazon SEO. This field is becoming increasingly crucial as the number of sellers on the platform grows, offering ever-increasing sales potential. Amazon SEO combines traditional organic search strategies with practices specific to paid search, creating a complex and constantly evolving landscape.

Several factors influence a product’s ranking on Amazon, such as product titles and descriptions, their relevance to the platform’s categories, click-through rates, the use of paid ads, and conversions generated, which are essential for Amazon’s revenue. These elements help shape a company’s Amazon SEO strategy, illustrating the growing importance of mastering these techniques to fully capitalize on this rapidly expanding online marketplace.