Algorithmic marketing, also known as algorithm marketing, refers to the increasing automation of tasks, campaigns, and decision-making in marketing through the use of, or under the influence of, algorithms. These algorithms are clear and precise sequences of operations or instructions designed to solve problems or achieve specific results. Primarily found in the field of digital marketing, algorithmic marketing is widely used to improve online paid advertising campaigns (such as AdWords and Facebook Ads), online product recommendations, and various forms of display advertising.

A wide range of algorithms are employed or considered in marketing and e-commerce, such as those related to search engines, machine learning, customer segmentation, content personalization, predictive analytics, and more. With the convergence of digital and traditional marketing, algorithmic marketing is expanding, or may expand, into new areas such as physical retail outlets, customer service centers, traditional advertising media, and more. It is interesting to explore the concepts of programmatic marketing and artificial intelligence in relation to this topic.

A concrete example of the application of algorithms in marketing is their use to personalize and recommend products to consumers. Furthermore, there are relevant presentations highlighting the risks associated with the use of algorithms in marketing and other contexts, thus emphasizing the importance of their ethical and responsible use.