The AFMM, known as the French Mobile Multimedia Association, represents an organization that brings together mobile multimedia experts, such as operators, associations (ACSEL, GESTE, etc.), and service providers. Its main objective is to promote the use of mobile multimedia among advertisers and consumers, to standardize the methods used, and to protect the interests of professionals in the field. You can learn more about the AFMM by visiting their website: https://www.afmm.fr