The AdWords API, developed by Google, provides a programming interface to facilitate automated data exchange between the AdWords program and advertisers or agencies. Thanks to the AdWords API, it’s possible to set up automated connections for managing advertising campaigns. For example, it can be used to generate campaigns from a product inventory. Many stakeholders, such as advertisers, agencies, and software developers, use the AdWords API to automate advertising campaign management.

A concrete example would be the use of a software solution based on the AdWords API, allowing an advertiser or agency to automatically create campaigns and ads from a product database. This solution can also combine the Yahoo Search and Microsoft AdCenter APIs for integrated advertising campaign management.