A mural is a type of promotional display painted on a wall or facade, often combining advertising and artistic elements. These works fall under the umbrella of street art and can result from partnerships between a brand and an artist. When executed successfully, murals can serve as a powerful image-building tool for the brand in question. However, their use sometimes falls under the category of illegal flyposting.

To illustrate this concept, one can cite a mural that blends harmoniously into the environment of the brand owning the location. Another iconic example of a mural can be found in New York City.