Sales Promotion & POS Advertising

Psychodrama (technique of)

Psychodrama is a qualitative research approach based on the concept of role-playing. This projective method involves participants taking on a specific role, projecting themselves into

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Hidden advertising

Promotional or advertising presentation carried out outside of designated areas. For example, this refers to the promotion of a product when a television presenter wears

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Direct advertising

An advertising message broadcast through various media, such as television, radio or newspapers, containing calls to action such as a coupon, a telephone number or

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Point-of-sale advertising

Point-of-sale (POS) advertising encompasses all communication methods used directly in stores to promote products or special offers. It includes various media such as posters, displays,

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Put-pocketing

During a promotional or advertising campaign, a technique can be used that involves discreetly placing promotional material (such as a leaflet, USB drive, coupons, or

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Stock queue

Stock tail refers to the remaining quantity of a product that is unlikely to be replenished, often associated with promotional or discontinued items. This situation

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Product Listing Ads

Google calls its range of promotional links displayed across its network “Product Listing Ads.” These commercial ads are one of the advertising options offered by

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Promotional leaflet

A promotional leaflet is an advertising document that aims to promote a special offer or a commercial operation. It generally takes the form of a…

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Advertising production

Advertising production encompasses all the creative processes involved in making promotional films broadcast on television, in cinemas, or online, and can also include the creation

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